APROVECHA LA CASITA
Illustration | Concept Development
During the summer of 2020, as an intern for Ogilvy Honduras, I was tasked with the development of Aprovecha La Casita (Enjoying the Home). The campaign consisted on daily communications to engage all teams and bring them together during a time of social distancing – with tips, fun facts, and entertainment ideas.
I collaborated with the Head of Communications and Strategy to create engaging daily emails. Every week, I would spend time analyzing social and marketing trends to prepare a set of illustrations and copy.
During COVID-19, Ogilvy Honduras invested in efforts to connect with their clients virtually. Every week, I collaborated with the Head of Communications and Strategy in researching marketing trends and tips to share with all agency accounts. This week’s campaign focused on dominating competitive strategies. Following the research process, I would develop the content and illustrations for our creative team to review and share.
