Pernod Ricard’s Tequila and Mezcal brands are the catalyst for ‘Margarita Season’. With cocktails ranging from sweet to smoky, consumer make every occasion suitable for a margarita.
Our goal was to develop an on-premise and off-premise campaign that incentivized shoppers to reach for a bottle of our premium Pernod brands.
Conceptual exploration for this program featured travel themes and a spirit of exploration, while celebrating the Mexican flair that makes for unique cocktails.
Agency | TMA
Creative Director | Megan Happ, Shelly Williams
Art Directors | Ryan Reynolds, Isabella Moroles
Copywriter | Caroline Brown